We started BaselineBI because the data was always there. Most businesses aren’t failing from lack of effort. They’re failing from lack of clarity, on what’s working, what isn’t, and what to actually do about it.
Built on evidence. Not instinct.
We diagnose before we prescribe. Every recommendation starts with what your data actually says.
1
+
Years in UX &
behavioral research
Evidence-First. Proven Experience.
Atlanta-Based.
Built for anywhere.
Remote-first engagements with businesses across industries, the only geography we care about is geolocations.
Our Story
Where great service begins.
We diagnose. We translate.
We build the intelligence layer.
How We Work
Every engagement starts with one question:
what does the data actually say?
From there, we map patterns, identify root causes, and build recommendations that are grounded in evidence — not industry trends or what worked for someone else’s business.
We work lean. Every project is led directly by a senior strategist. You’re never handed off to a junior analyst or left waiting on someone who wasn’t in the room.
- Accountability without handoffs The people scoping the work are the people delivering it.
- Speed without shortcuts Efficiency comes from discipline, not reduced rigor.
- Clarity at every layer From contract to diagnostic to recommendation, nothing is ambiguous.